Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there.
Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.
53%More Likely to See Native Display Ads than Traditional Display Ads
$100BExpected Industry-Wide Spend on Native Ads in 2023