Interstitial ads are full-screen ads that cover the interface of the screen while the user scrolls. They’re typically displayed at natural transition points in the flow of an page, such as between activities or paragraph sections. When a page shows an interstitial ad, the user has the choice to either tap on the ad and continue to its destination or close it and return to the site.
8-10XCPMs compared to Standard Display Banners
Click Through Rates that Exceed that of Search (4%)
Did you know Mexican Train improved overall eCPMs by 3X through additional demand partners and high-impact ad units?
Read our case study to learn more.