• Categories: SEO

    Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now compelled to adhere to the principles of quality content, user experience [...]

  • Categories: Content

    July kicks off the start of Q3, hard to believe! Summer months can be a bit of a roller coaster when it comes to both website traffic and advertising budgets, making it hard to know exactly what to expect. July falls smack in the middle of what certain publishers consider the “summer slump.” For verticals [...]

  • Categories: Content

    On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the [...]

  • Categories: Audience

    At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our ad inventory, and the reason is revenue. Without the hyper-focus on quality, we wouldn't see the average CPMs and RPMs across our monetized pages. But regardless, there are still publishers we work with [...]

  • Categories: Content

    April is here and we're excited to officially enter warmer temps, higher CPMs and Q2. Looking at the 12 months of the year, Q2 indicates the time period of April, May and June. January tends to be the slowest month of the year for ad revenue, coming off some of the highest months of the [...]

  • Categories: SEO

    Google turned up the heat in 2022, having more than ten major algorithm updates. A mix of core updates, several targeted at product reviews, a few more targeting spam and also introducing a new signal into the algorithm, called the helpful content update. There are over 200 factors within the algorithm, some carrying significant weight [...]