Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer to AMP as very much like Marmite, but I understand this doesn’t always translate globally. If you don’t know what Marmite is then give it a try and you will learn exactly [...]
Images contextualize content and improve the user experience, making them essential for an effective SEO strategy. While there are many aspects of image optimization, today we're focusing specifically on how to use images to better your website UX. Fun Fact: WordPress touts 70 million new posts are published each month on their platform alone. Yep, [...]
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. In this blog, we're [...]
By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it's causing publishers to rethink their content and monetization strategies. Given the changes to smartphones, tablets and streaming services, many people are no longer limited to watching video on TV.According to Deloitte, the proportion of U.S consumers who pay for [...]
By Brian Weiss & Andy Forwark Freestar’s Page Speed Optimization Suite gives publishers an advantage in Google search results by delivering an optimal user experience as measured by Google and by site audiences.This product often comes with a tradeoff in revenue, especially in the short term, but there’s a caveat and that’s sustained and increasing [...]
