Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital [...]
Email monetization is a hot topic right now. Email newsletters are something that established media brands, bloggers, social media influencers, eCommerce retailers, and even independent journalists have been investing in as a promotional tool for years. It’s also something that has allowed businesses in all industries to generate brand awareness and drive traffic. However, email [...]
Being on the Business Development team, I have the opportunity to meet with a lot of publishers across various verticals. I talk with them to understand what solution Freestar offers that would improve and maximize their ad management. One of the most frequently asked questions is around RPM, specifically, why can't we guarantee how much [...]
The Game Haus was a happy accident. Robert Hanes, CEO and Founder of The Game Haus, hosted a Sunday night sports radio talk show in college and from there, it grew to be an international media outlet covering the latest news in MLS, MLB, NASCAR, NFL, NHL and even Esports like Call of Duty, League [...]
Meet Allan Keiter: The Creator Behind 270toWin, Which Achieved over 380M Impressions on Election Day
Elections are a fanfare in American society—notably, the presidential election. American citizens and even people worldwide want to keep up with election results. 270toWin does precisely that. It is an American political website that shares political news and real-time election results for the President, Senate, House, Governor, and State Legislatures. Using the site’s interactive maps, [...]
Have you ever found yourself feeling down and wanting to be uplifted by a good story? That’s where Love What Matters comes in. They’re a first-person storytelling platform that brings together millions of people to experience life through the words of random strangers. What started as a creative outlet for Colin Balfe, Founder and Chief [...]