Skip to content
Freestar
  • Publishers
    • By Solution
      • Web
      • App
      • AMP
  • Advertisers
  • Company
    • Who We Are
      • Leadership Team
      • Our Values
      • Making a Difference
      • Press
    • Join Us
      • Careers
      • Referral Program
      • Subscribe to Newsletter
  • Resources
    • Ad Products
    • Audience Development
    • Blog
    • Case Studies
    • Freestar Podcast
    • Glossary
    • Industry News
    • Shop
  • Login
Get Started

Monetization

  • Categories: Audience, Identity, Monetization, Privacy, Publishers, Tips & Tricks

    Top 10 Reasons How ID Graph Solutions Help in Increasing CPM Rates

    In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for increasing revenue is through higher CPM (Cost Per Thousand Impressions) rates, which directly tie to how effectively ad inventory is monetized.  But first, what’s an Identity graph solution? It denotes [...]

    Read Article
  • Categories: Audience, Monetization, Publishers

    5 Big Takeaways For Publishers From Google’s API Leak

    May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly [...]

    Read Article
  • Categories: Monetization

    How To Thrive During (and After!) the March Google Update

    Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month due to the extensive nature of the update. Not only are sites being evaluated and repositioned but there are 3 new spam policies being implemented: expired domain abuse, scaled content [...]

    Read Article
  • Categories: Featured, Monetization

    5 Ways Publishers Can Maximize Ad Revenue This Political Season

    November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]

    Read Article
  • Categories: Audience, Featured, Header Bidding, Monetization

    Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack

    The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]

    Read Article
  • Categories: Monetization

    What Is Ad Monetization and How Does It Work?

    Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much of the time, this income is passive, making it that much more of an appealing venture. When we talk about ad monetization, we’re referring to generating revenue through what the ad [...]

    Read Article
Previous234Next

Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.

Solutions

  • Header Bidding
  • AMP
  • App
  • Unique Demand
  • Advertisers

Company

  • About
  • Careers
  • Press
  • Contact

Resources

  • Ad Products
  • Audience Development
  • Blog
  • Case Studies
  • Knowledge Base
  • Freestar Podcast
  • Glossary

Legal

  • Privacy Policy
  • Data Processing Agreement
  • Accessibility
  • Sitemap
  • Política de Privacidad
  • Unique Demand

© 2025 Publisher First, Inc. All rights reserved.

Page load link
Go to Top