What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction that occurs directly between an advertiser and a publisher using pre-negotiated terms. There are various ways to buy and sell ad inventory in the digital advertising ecosystem. Programmatic advertising, for example, [...]
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to maximize revenue for publishers. But how do price floors work, and what are the benefits of using them? In this blog, we'll explore everything you need to know about price floors. [...]
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While ads can be a great way to monetize your app, it's [...]
Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results in server-side operations being executed on the client side, causing delays of 2-5 seconds before an ad request is made to the server. This delay blocks the rendering of web page content and [...]
To say that we use our mobile devices for everything is an understatement. Mobile phone usage has increased dramatically over the past few years, and somehow, it will only continue growing. As you already know, speed is essential to mobile browsing, so optimizing for that speed is the top priority for mobile web developers. While several frameworks [...]
Publishers can use CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) as ad revenue models to monetize their websites or app. While they are related, they serve slightly different purposes and are used together to optimize ad revenue. Let’s dive into each one. What is CPM? CPM stands for cost per mille, which [...]
