Monetization

You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction model, there seems to be more conversation about price floor optimization. Price floors and the use of Google’s Unified Pricing Rules have become an important component publishers can use for ad monetization strategy and at Freestar, our dynamic [...]

Email newsletters have been the long reigning champions of brands throughout multiple industries when it comes to encouraging direct connections with customers. While email serves as a great way to distribute content, its powers go beyond entertainment and informing the masses — it’s also an advertising powerhouse.  By using email as a direct channel for [...]

Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct deals have a lot of potential to reshape how publishers generate revenue. Publishers can gain more control over their ad space inventory with direct ad sales, make more revenue by increasing CPMs (without additional ads) [...]

Are you all set to start making money from your app, or are you just thinking about it? If you want to earn money from your app, you have countless different options available to you. The process of monetizing mobile apps doesn’t have to be complicated, but the sheer number of available options can be [...]

Let's talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the metrics that impact digital ad revenue will help your ad strategy, but also content plans, article formatting decisions, ad layout and audience development prioritizations. What is Revenue per Mille (RPM)? RPM is the ad revenue [...]

Today's post is written by Gummicube Co-Founder & CEO, Dave Bell. Just a decade ago, there were only about half a million apps in the App Store and Google Play. Today, that number has skyrocketed to over 3 million on each of these platforms. As our phone usage increased, so has our willingness to use [...]