The January 2026 Bellwether report from Jounce Media makes one thing clear: the era of forced choices in enterprise monetization is over. For years, publishers had to decide between fully in-house or fully managed models. Now, as technology and operational expertise have evolved, so has the market. Hybrid monetization has matured into a durable, flexible [...]
In today’s advertising landscape, quality isn’t just a buzzword. Inventory standards are stricter than ever, designed to align with the increasingly demanding expectations of advertisers and agencies. Publishers across the web are seeing more content and traffic blocked by demand partners than in years past, not because their sites have changed, but because advertiser requirements [...]
The drop in publisher ad revenue and CPMs in January, often referred to as the January Slump, has arrived, where once again we face the historically slowest month of the year for publisher ad revenue. While it can feel like revenue performance is "broken," it’s almost always a market-wide correction after the peak of Q4. [...]
This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet as you navigated some unusual ad spend patterns, you were not alone. When things get unpredictable, it's easy to want to throw your hands in the air and say, "Well, the [...]
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. We're talking about the creepy crawlers of the ad world: malicious ads, intrusive pop-ups, and inappropriate content. Not to mention real-world costs, including lost revenue, broken trust, and poor UX. [...]
At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most innovative technology to solve the toughest challenges in the advertising landscape. That’s why we’re excited to announce our partnership with Ad-Shield, the leader in recovering revenue from the new generation [...]
