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Monetization

  • Categories: Featured, Industry News, Monetization, Publishers, Site Quality

    Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity

    Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]

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  • Categories: Featured, Industry News, Monetization, Publishers

    Freestar Intelligence: We Handle The Complexity So You Don’t Have To

    AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, and fairly predictable results. In today’s landscape, it’s an entirely different story. The industry is now flooded with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, identity solutions, and constantly shifting [...]

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  • Categories: Featured, Industry News, Monetization, Publishers

    You’ve Got the Team, We’ve Got the Tech: Introducing Freestar Flex!

    For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, [...]

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  • Categories: Audience Development, Content Marketing, Digital Marketing, Industry News, Monetization

    How Partners Like Deepsee (and Others!) Have Helped Pave the Way for Freestar’s Next Era

    Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the significant value this technology brings to our operations. Deepsee now complements our suite of tools dedicated to maintaining and enhancing inventory quality, further strengthening our commitment to excellence. This year, Freestar [...]

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  • content themes, CPMs and tips
    Categories: Audience, Audience Development, Content, Featured, Monetization

    Why January is a Chill Month for Publisher Ad Revenue: Seasonal Trends Explained

    January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep into those new-years-blues, let us explain. We understand, and will feel the same pain to our bottom line throughout these next few weeks. However, January and the rest of Q1 don’t [...]

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  • Categories: Audience, Audience Development, Featured, Header Bidding, Identity, Monetization, Publishers, Tips & Tricks, Trends

    5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends

    Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, [...]

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12Next

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