AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, and fairly predictable results. In today’s landscape, it’s an entirely different story. The industry is now flooded with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, identity solutions, and constantly shifting [...]
For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, [...]
Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the significant value this technology brings to our operations. Deepsee now complements our suite of tools dedicated to maintaining and enhancing inventory quality, further strengthening our commitment to excellence. This year, Freestar [...]
January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep into those new-years-blues, let us explain. We understand, and will feel the same pain to our bottom line throughout these next few weeks. However, January and the rest of Q1 don’t [...]
Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, [...]
We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below. We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization [...]
