Monetization

To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another. It takes trial and error to find the optimal ad layout and even then, we recommend publishers to continue optimizing. So, I guess, the right question [...]

Email monetization is a hot topic right now. Email newsletters are something that established media brands, bloggers, social media influencers, eCommerce retailers, and even independent journalists have been investing in as a promotional tool for years. It’s also something that has allowed businesses in all industries to generate brand awareness and drive traffic.  However, email [...]

Better user experience and browsing speeds have always been at the forefront of discussions involving better digital service delivery. The internet has come a long way since the 20th century, and with the constant demand for a better browsing experience, Google launched the AMP(Accelerated Mobile Pages) Open Source Project in 2015 with an aim to [...]

The past few years have thrown us all into a loop – impacting ad revenue and yield. Here’s the thing – we look at seasonality for our yearly projections. No one could have predicted the pandemic or how it would have such an impact on the entire world even after it ended, much less the [...]

User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience [...]

The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the ad inventory was sourced from. This uncertainty provided enough cover for shady counterfeit sellers to operate, and enormous losses due to ad fraud began eroding trust within the ecosystem. The IAB Tech Lab [...]