Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year Ad Tech Went To The Cloud Big Tech, Walled Gardens, and Regulatory Battles in 2024 Google Just Swallowed the Cookie. That Will Change How Your Company Advertises Google has commenced its initiative [...]
Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? In the Spotlight: AdMonsters’ Keynotes of 2023 Why Supply-Side Platform Fill Rate Is Just 1% If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of [...]
Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers Predictions 2024: Contextual Advertising Contextual advertising is expected to undergo significant growth, [...]
Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Publishers, Don’t Settle For Below-Floor Pricing MiQ announces 100% cookieless audience targeting in the UK and launches largest independent Privacy Sandbox attribution test Google Plans To Ring In The New Year With [...]
Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: PAAPI and TOPICS 3 key measurement considerations to drive business growth in 2024 AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? In client-side header bidding, the user's browser provides [...]
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes How Publishers are Monetizing News During Challenging Times Publishers Seek Strategic Partnerships With SSPs: Is a SaaS Model the Answer? Google Confirms January [...]
