Industry News

Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers Predictions 2024: Contextual Advertising Contextual advertising is expected to undergo significant growth, [...]

Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Publishers, Don’t Settle For Below-Floor Pricing MiQ announces 100% cookieless audience targeting in the UK and launches largest independent Privacy Sandbox attribution test Google Plans To Ring In The New Year With [...]

Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into Google's Privacy Sandbox: PAAPI and TOPICS 3 key measurement considerations to drive business growth in 2024 AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? In client-side header bidding, the user's browser provides [...]

Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes How Publishers are Monetizing News During Challenging Times Publishers Seek Strategic Partnerships With SSPs: Is a SaaS Model the Answer? Google Confirms January [...]

Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts Believe 2024 Looks to Be a Defining Year for the Ad Market Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers Google Might Have to Delay its Plan [...]

Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth Suite Bridges The Gap Between AdTech, MarTech For Media Orgs Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay?   The IAB Tech Lab is Seeking [...]