Blog
Publisher Predictions for 2025: Part 1
With increased focus on privacy regulations, the optimization of ad stacks, and the need for seamless user experiences, publishers must navigate a complex ecosystem to [...]
Top 5 Key Takeaways from our Webinar: Maximizing Q4 Ad Revenue
We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some [...]
Maximizing Q4 Ad Revenue: A Guide, Part 2
In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under Fire for [...]
ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting to see [...]
ICYMI: Ad Tech Edition | Week of January 15th, 2024
Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed is launching a [...]
ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech [...]
ICYMI: Ad Tech Edition | Week of January 1st, 2024
Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year Ad Tech [...]
