Blog
Why January is a Chill Month for Publisher Ad Revenue: Seasonal Trends Explained
January has arrived and once again we face what is historically the slowest month of the year for publisher ad revenue. But before you seep [...]
5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends
Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech [...]
Publisher Predictions for 2025: Part 2
In Part 1 of our Publisher Predictions for 2025, we explored privacy-first strategies, header bidding wrappers, and SSO. These foundational elements set the stage for [...]
ICYMI: Ad Tech Edition | Week of February26th, 2024
Bits and Bobs from around the industry: Magnite's CTV Spend Swelled By 20% in 2023 The AdOps Team of the Future 32 media [...]
ICYMI: Ad Tech Edition | Week of February19th, 2024
Bits and Bobs from around the industry: It's MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger slice of [...]
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under Fire for [...]
ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting to see [...]
