Blog
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 [...]
The Cookie Lives On… Sort Of
After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed [...]
Hash It Out: All About Email Hashing and What it Means For Publishers
The decline of third-party cookies has given rise to numerous identity solutions and audience strategies aimed at maintaining user addressability. One key strategy is email [...]
ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad [...]
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.3
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts [...]
ICYMI: Ad Tech Edition | Week of November 6th, 2023
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth [...]
ICYMI: Ad Tech Edition | Week of October 30th, 2023
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle For Below-Floor [...]
