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5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under Fire for Allegedly [...]
ICYMI: Ad Tech Edition | Week of May 29, 2023
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising in flux, [...]
FAQ: How do price floors work?
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to [...]
ICYMI: Ad Tech Edition | Week of May 22, 2023
Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s AI-Generate Advertising [...]
Privacy Policy FAQs For Publishers
With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new [...]
5 Tips to Increase Mobile App Ad Revenue
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of [...]
