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ICYMI: Ad Tech Edition | Week of October 9, 2023
Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX Google Answers The Industry's Burning Questions About The Privacy Sandbox Publishers Reckon With Declining Facebook Referral Traffic as the Platform Pulls Away From [...]
The Differences between eCPM vs CPM
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM and eCPM. Today, we're here to shed light on these crucial metrics that drive the advertising industry. Written by Oliver [...]
ICYMI: Ad Tech Edition | Week of October 2, 2023
Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative Boost Your Business: Embrace Ad Ops Automation for Enhanced Efficiency Can GA4 Deliver the Omnichannel Data Revolution? Meta Is Rolling Out Its First [...]
What is Ad Inventory?
You might have heard the term "ad inventory" thrown around in the advertising world, but what does it really mean? In this [...]
10 Tips To Improve Website Quality
At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our [...]
ICYMI: Ad Tech Edition | Week of April 3, 2023
Bits and Bobs from around the industry: In a shrinking marketplace, Magnite explores media trading without DSPs | Digiday Publishers Call [...]
Blocklist 101
What is a Blocklist? A blocklist is a list that details what type of advertisers or ad categories a publisher does not [...]
Guide to Google MCM
In June 2021, Google began the process of deprecating its SPM program in favor of a new MCM program. The deprecation [...]
Blood, Sweat & CPMs – Ep. 42: Natrian Maxwell (The Trade Desk)
In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
