With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we’re going to try!
Not having one puts your business at risk.
A clear and concise policy should explain to the user what personal information is collected, how it will be used and stored, and how it will be kept secure. You should also explain to users how they can access their data and their rights regarding the collected information.
What happens if I choose not to?
Without one, you’ll likely be violating specific laws and regulations and could be subject to penalties from the Federal Trade Commission (FTC) or other governmental agencies. Depending on the type of information being collected, you may be unable to obtain the necessary licenses and certifications to operate your website.
Because of this, your website would be subject to a fine if it is found to be collecting personal information without the user’s consent. At a starting rate of $7,500, the fines add up fast.
Furthermore, consumers may become wary of your website if they cannot find information about how their data is collected and used. This could lead them to take their business elsewhere, as they may only be comfortable giving their personal information if they know how it will be used.
Are they any other benefits to having one?
What constitutes as data from my users?
- IP address/user location
- User behaviors (related to Google Analytics tracking and others) like time on page, session time, clicks
- Browser and operating type information
- Cookies track actions cross sites
Freestar monetizes my site; what data do you collect?
This way, we can update ours frequently, but you only have to update yours once. If you have any specific questions, contact our customer support team today.