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Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue
Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively [...]
ICYMI: Ad Tech Edition | Week of September 16th, 2024
Bits and Bobs from around the industry: How Google got away with charging publishers more than anyone else The Best Advice at the [...]
Top 10 Reasons Why ID Solutions Help in Personalizing Content
Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the [...]
ICYMI: Ad Tech Edition | Week of November 13th, 2023
Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts [...]
ICYMI: Ad Tech Edition | Week of November 6th, 2023
Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework Wunderkind’s Publisher Growth [...]
ICYMI: Ad Tech Edition | Week of October 30th, 2023
Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t Settle For Below-Floor [...]
Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers
Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or wanted to pivot [...]
ICYMI: Ad Tech Edition | Week of October 23rd, 2023
Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com owner buys all-in-one [...]
ICYMI: Ad Tech Edition | Week of October 16th, 2023
Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology | IntegralAds Google [...]
