Blog
5 Ways Publishers Can Maximize Ad Revenue This Political Season
November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related [...]
Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack
The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market [...]
ICYMI: Ad Tech Edition | Week of January 29th, 2024
Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under Fire for Allegedly Violating EU Privacy Laws Were We Wrong About the Value of First-Party Data? How IAB Tech Lab aims [...]
ICYMI: Ad Tech Edition | Week of August 7, 2023
Bits and Bobs from around the industry: Why PubMatic Stock crashed 30% Today Yieldmo & GroupM Introduce AI Enabled Dynamic Format [...]
What Are Monthly Active Users?
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a [...]
ICYMI: Ad Tech Edition | Week of July 31st, 2023
Bits and Bobs from around the industry: Signs of Optimism Shine Through the Bleak Ad Market DoubleVerify Extends Leadership in Independent AI [...]
Instream vs Outstream Video
In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving [...]
August Trends: CPMs and Seasonal Content
As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, [...]
Video Advertising – What Is It and How Are Video Ads Served
Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business [...]
