Blog
ICYMI: Ad Tech Edition | Week of March 18th, 2024
Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be ‘the end for [...]
ICYMI: Ad Tech Edition | Week of March 11th, 2024
Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as [...]
How To Thrive During (and After!) the March Google Update
Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month [...]
ICYMI: Ad Tech Edition | Week of August 28, 2023
Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life Changing (But Not [...]
What Is Ad Monetization and How Does It Work?
Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much [...]
ICYMI: Ad Tech Edition | Week of August 21, 2023
Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel the Multicultural Media Scale [...]
How Does In-App Header Bidding Work?
A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues [...]
ICYMI: Ad Tech Edition | Week of August 14, 2023
Bits and Bobs from around the industry: Amazon Prepares SSP Launch; Tracer raised USD $18.1m InMobi Acquires Quantcast Choice to Enhance Frictionless Consent [...]
FAQ: How Do We Support Direct Deals?
What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction [...]
