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Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a [...]
ICYMI: Ad Tech Edition | Week of March 18th, 2024
Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be ‘the end for [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This [...]
ICYMI: Ad Tech Edition | Week of September 4th, 2023
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New Digital Privacy [...]
ICYMI: Ad Tech Edition | Week of August 28, 2023
Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life Changing (But Not [...]
What Is Ad Monetization and How Does It Work?
Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much [...]
ICYMI: Ad Tech Edition | Week of August 21, 2023
Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel the Multicultural Media Scale [...]
How Does In-App Header Bidding Work?
A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues [...]
