Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from Header Bidding? Look no further, this interview between our SVP, Business Development and Marketing, Laura Gaffney and our CTO, Premesh Purayil tells you everything you need to understand the difference, the benefits and the downsides [...]
By: Sharmin Rahman, Director, Yield Management What is Ad Refresh? Ad Refresh allows a publisher to reload the ad(s) on a page after a certain period of time, or after some action has been taken. The best practice around time-based refreshed ads is to adhere to all requirements of your demand partners (typically ad networks [...]
By: Alex Ten Eyck Freestar recently made the switch from Google Ad Manager to Ad Manager 360, and we wanted to highlight some of the key changes and new features that are now accessible with Ad Manager 360. While Google allows access to some Ad Manager 360 features without actually being on Ad Manager 360, [...]
In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
By Rocky Nayak “In with the old, out with the new”, “Work smarter, not harder”, and thousands of other cliches that we apply to everyday life can seamlessly be applied to the world of ad tech, and to mobile monetization more specifically. In the early days of apps, most developers turned to the big guns [...]
We speak with Nicole Kane, Molson Coors about key insights for 2021, personalization, and being agile in respect to the consumer and brands.
