Welcome to the Blood, Sweat and CPMs Podcast presented by Freestar.
Our host, Jeff Kudishevich is here to add levity and provide helpful pointers for anyone navigating the world of Ad Tech. Each episode, Jeff will interview thought leaders across the industry to get their perspective on what matters most to them, often times bringing in guest experts from the Freestar team. Follow along on our Blog for show notes and associated links to each episode. Enjoy!
Daniela Florio (Foursquare) on Team Synergy | Thoughts onMerging Challenges & Finishing Projects
In this episode, our host Jeff Kudishevich speaks with Head of Performance and Product Marketing at Foursquare, Daniela Florio about challenges around merging with a company in the early days of the pandemic, her strategy for creating synergy between teams that typically have friction, and what it truly means for a project to be “Done”.
Listen to the episode on Spotify, now!
About Our Guests
Daniela Florio is a B2B marketing leader who has witnessed firsthand how data and technology can solve both existing and emerging challenges for brands. Daniela currently serves as the Head of Performance and Product Marketing at Foursquare, the leading location technology platform powered by a deep understanding of how people move throughout the world. In her role, Daniela oversees a dynamic team of marketers responsible for bringing Foursquare’s suite of products to life by designing go-to-market strategies that both delight customers and drive revenue. Prior to joining Foursquare, Daniela contributed to the success of multiple start-ups and large enterprises. Most recently, she introduced and developed the product marketing function at Integral Ad Science, a third-party verification company. She has also held positions at SheKnows, Undertone, and McKinsey & Company.