• Categories: Audience, Monetization, Publishers

    5 Big Takeaways For Publishers From Google’s API Leak

    May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly [...]

  • Categories: SEO

    Meet Your Newest Competitor – Google’s AI Overviews

    You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many search queries, AI-generated answers now auto-populate at the top of the results. This answer is compiled from a mixture of large language models and content from around the web that [...]

  • Categories: Audience

    Reddit On The Rise: What We Can Learn From Reddit

    In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never before. According to SemRush in this study, Reddit is currently the eighth most visited website in the world. This places them ahead of major sites such as Amazon, Bing and [...]

  • Categories: SEO

    Google’s Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search

    Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now compelled to adhere to the principles of quality content, user experience [...]

  • Categories: Content

    The Future of Google SERPs and What It Means For Publishers

    On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the [...]

  • Categories: SEO

    FAQs on Google Algorithm Updates

    Google turned up the heat in 2022, having more than ten major algorithm updates. A mix of core updates, several targeted at product reviews, a few more targeting spam and also introducing a new signal into the algorithm, called the helpful content update. There are over 200 factors within the algorithm, some carrying significant weight [...]