• Categories: Publishers

    Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer to AMP as very much like Marmite, but I understand this doesn’t always translate globally. If you don’t know what Marmite is then give it a try and you will learn exactly [...]

  • Categories: Industry News

    Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they'd hone in on the strongest piece of their Atlas offering: their audience data. Fast [...]

  • In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping "40% of people search only on a smartphone in an average day as they look to meet immediate [...]

  • Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in the advertising industry. It’s no secret that for the past several years, Facebook and Google have been getting infinitely more powerful thanks to the countless publishers [...]