This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. We're talking about the creepy crawlers of the ad world: malicious ads, intrusive pop-ups, and inappropriate content. Not to mention real-world costs, including lost revenue, broken trust, and poor UX. [...]
In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their monetization setup is underperforming due to a lack of bids from demand partners. These claims often come backed by screenshots from tools like Publift’s AdWizard, suggesting that SSPs are “blocking” impressions [...]
Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our [...]
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 Helpful Content Update, have made this more challenging than ever. At Freestar, we are committed to helping publishers avoid penalties and regain lost traffic—leading to more revenue opportunities. While traffic [...]
In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM and eCPM. Today, we're here to shed light on these crucial metrics that drive the advertising industry. Written by Oliver Renusson, a Yield Analyst at Freestar, this article will not only [...]
