By: Sharmin Rahman, Director, Yield Management What is Ad Refresh? Ad Refresh allows a publisher to reload the ad(s) on a page after a certain period of time, or after some action has been taken. The best practice around time-based refreshed ads is to adhere to all requirements of your demand partners (typically ad networks [...]
In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a [...]
In keeping up with trends over the last couple of months, here’s a look at April from Freestar’s side and a few industry resources. Likely not a newsflash to anyone - April was particularly soft in average CPM and spend - but we did see some encouraging signs near the end of the month. From [...]
We are following up on our previous post ("We are all in this together") to give an update on how Q1 ended with a deep dive into both the supply and demand sides. We are just a few days into April, so it’s a bit early to tell exactly how the month will end up. [...]
We are all in this together. In these unprecedented times, it is hard to go more than an hour without reading an article, having a discussion or watching a story about COVID-19. As we are all aware, this pandemic is causing declines in stock markets and putting the global economy at unparalleled risk. In a [...]
In early February, Facebook announced that it is planning to shut down the mobile web and desktop arm of its Audience Network on April 11th, 2020 (note: support for Instant Articles will remain). To truly understand what this means for the industry, and our publishers, we spoke with Freestar’s Sr. Director of Revenue Operations, Matt [...]
