By Brian Weiss & Andy Forwark Freestar’s Page Speed Optimization Suite gives publishers an advantage in Google search results by delivering an optimal user experience as measured by Google and by site audiences.This product often comes with a tradeoff in revenue, especially in the short term, but there’s a caveat and that’s sustained and increasing [...]
By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]
By: Marty Krátký-Katz, Co-Founder and CEO of Blockthrough Last week, Blockthrough released the 2021 PageFair Adblock Report, the seventh edition in this series of reports, which have played a pivotal role in driving media dialogue on and publisher awareness about the consumer adoption of adblocking.For this year’s report, in addition to reporting on recurring themes [...]
Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from Header Bidding? Look no further, this interview between our SVP, Business Development and Marketing, Laura Gaffney and our CTO, Premesh Purayil tells you everything you need to understand the difference, the benefits and the downsides [...]
By: Andy Forwark, Product Manager Freestar is building an update to our core code that will provide several optimizations around the Core Web Vitals (CWV) update that Google will be enforcing in May of this year as part of their prioritization to provide a quality page experience. Given that Core Web Vitals consists of three [...]
By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in the ad tech space, you may not be familiar with what an ads.txt file is or how it could make or break your advertising experience. Over the years, I’ve come to learn the importance of [...]
