Lindsay Valdez

As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality website, especially when it comes to Google Search. In April 2023, Google made some changes to its Helpful Content Guidance.  This blog dives into what is Google's helpful content guidance, how [...]

With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we're going to try! Freestar recognizes and respects a user's right to [...]

On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the [...]

Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both GA-UA and the new system Google Analytics (GA4). GA4 is the latest version of Google's web analytics platform, officially launched in October 2020.  What is happening to Universal Analytics? Google Analytics 3 (also [...]

As AI and machine learning evolve, language models such as ChatGPT are gaining popularity among content creators. ChatGPT is a powerful tool that can generate high-quality text content quickly and efficiently. However, as with any technology, there are both advantages and disadvantages to using ChatGPT for content creation.In this blog post, we will examine the [...]

At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our ad inventory, and the reason is revenue. Without the hyper-focus on quality, we wouldn't see the average CPMs and RPMs across our monetized pages. But regardless, there are still publishers we work with [...]