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The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull [...]
Adtech with Intention: Freestar’s Blueprint for the Next Decade
Freestar’s tenth-anniversary blog series is all about the inflection points [...]
MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality
In the programmatic world, data can be powerful, but only [...]
As Freestar Turns 10, We’re Still Putting the Publisher First
Just recently, Admonsters asked the question: what happens when the [...]