This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade of growth, we’re using this moment to share a series of insights from across the organization. We’ll look at how we’ve evolved, the leadership philosophies that guide us, and how we [...]
Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by entrepreneur and author Pete Martin. The book offers real-world strategies, frameworks, and lessons from founders and leaders who chose the path less taken: building and scaling businesses without outside investment. Published [...]
We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member of the C-Suite at Freestar– Minnie, our Chief Comfort Officer (CCO). Minnie brings 6 months of experience and unwavering joy to this paw-sition. Minnie was rescued from an Atlanta, Georgia area [...]
By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical [...]
As anticipated, interest in Google’s Core Web Vitals (CWV) search algorithm update which begins in May has grown continually. To address this and other rapid developments in the digital landscape, Freestar has assembled an agile taskforce, dubbed “Funk Works” in honor of Lockheed Martin’s Skunk Works department. This group has been working on CWV and [...]
By: Alex Ten Eyck Freestar recently made the switch from Google Ad Manager to Ad Manager 360, and we wanted to highlight some of the key changes and new features that are now accessible with Ad Manager 360. While Google allows access to some Ad Manager 360 features without actually being on Ad Manager 360, [...]
