Tips & Tricks

Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the same inventory simultaneously, which can result in increased revenue for publishers. The two primary header bidding technologies, server-side and client-side, differ in terms of where the auction takes place and how the bids [...]

Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry that you should know.  Let’s get started!  Accelerated Mobile Pages (AMP) is a project supported by Google to provide web publishers with a way to quickly serve web pages for mobile devices. There [...]

Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs that allow the flexibility to work outside of a traditional office environment.  Freestar is fortunate enough that our work does not need to be done in a specific place to be [...]

CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures the revenue earned per thousand ad impressions, while RPM measures the revenue earned per thousand pageviews or sessions, regardless of the number of ads displayed.  In this blog, we will guide [...]

One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While ads can be a great way to monetize your app, it's [...]

In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get their perspectives on what matters most to them and their take on hot industry topics. He ends each episode with this very poignant question “What advice would the current you give to a [...]