Tips & Tricks

Not so long ago, businesses realized their websites would be the first place customers interacted with their brands. So they optimized their websites to create an excellent experience for customers, leads, and casual browsers alike. Things have changed since then. A Pew Research study discovered that 85% of Americans now own smartphones. According to data compiled [...]

Images contextualize content and improve the user experience, making them essential for an effective SEO strategy. While there are many aspects of image optimization, today we're focusing specifically on how to use images to better your website UX. Fun Fact: WordPress touts 70 million new posts are published each month on their platform alone. Yep, [...]

By Brian Weiss & Andy Forwark Freestar’s Page Speed Optimization Suite gives publishers an advantage in Google search results by delivering an optimal user experience as measured by Google and by site audiences.This product often comes with a tradeoff in revenue, especially in the short term, but there’s a caveat and that’s sustained and increasing [...]

By: Kyle Peluso, Director, Publisher Support Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various [...]

In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a [...]

Whether you are a full-time remote employee or there is a once-in-a-century worldwide health crisis that requires you to stay home, there may come a time where remote work is your new way of life. Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals [...]