The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union. The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until [...]
Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place to increase revenue for highly viewable inventory, increase competition between bidders, and help mitigate ad fraud. Using price floors to combat fraud, however, goes hand-in-hand with the long-held belief that ad fraud is perpetrated mostly [...]
It's time. Your site needs a refresh (or maybe you're just getting started!) and you're looking to tackle the daunting task of designing a new site. Most of us are not web designers, and thankfully we don't have to be. There are key questions to keep in mind though when outsourcing web design to a [...]
???? It's no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they were updating their Safari cookie policy. Named Intelligent Tracking Prevention, the new policy officially launched in September alongside iOS11 kickstarting the era of post-cookie advertising. The update aims to limit as much as possible third-party trackers from placing [...]
In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.
For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component. To put it simply, sitemap's enable search engine crawlers to [...]
