In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their monetization setup is underperforming due to a lack of bids from demand partners. These claims often come backed by screenshots from tools like Publift’s AdWizard, suggesting that SSPs are “blocking” impressions [...]
Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to adtech in a quest to build the tools they have long been asking for. Instead of waiting for better solutions to emerge, explains Lynne D. Johnson, “they wanted a hand in [...]
This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade of growth, we’re using this moment to share a series of insights from across the organization. We’ll look at how we’ve evolved, the leadership philosophies that guide us, and how we [...]
Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by entrepreneur and author Pete Martin. The book offers real-world strategies, frameworks, and lessons from founders and leaders who chose the path less taken: building and scaling businesses without outside investment. Published [...]
Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]
AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders, minimal complexity, and fairly predictable results. In today’s landscape, it’s an entirely different story. The industry is now flooded with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, identity solutions, and constantly shifting [...]
