Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the significant value this technology brings to our operations. Deepsee now complements our suite of tools dedicated to maintaining and enhancing inventory quality, further strengthening our commitment to excellence. This year, Freestar [...]
Bits and Bobs from around the industry: How Google got away with charging publishers more than anyone else The Best Advice at the IAB Connected Commerce Summit: Don't Annoy your customer DOJ vs. Google: Can the digital media industry learn from the last 15 years? Twitch launched brand-customizable game in Fortnite How [...]
Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online ads Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds Day 2: Stephanie [...]
Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the future of online ads OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch The Deal With Demand Gen; The Brokerages Might Be Broken Exclusive: Aditude Acquires Hashtag Labs [...]
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our [...]
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem Sins Of The Cookie: How Third-Party Cookies Set The Industry Back Media buyers don’t want to pay extra for publishers’ first-party data Amidst the transition away from [...]
