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Industry News

  • Categories: Culture, Engineering, Industry News

    Inside Freestar’s Journey to Smarter, Human-First AI

    AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, and your skeptics who believe it’s an overhyped fad. The reality is probably somewhere in between. At Freestar, we’re proud to be taking a human-first approach, and we have no [...]

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  • Categories: Culture, Industry News, Uncategorized

    Adtech with Intention: Freestar’s Blueprint for the Next Decade

    Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I work at the crossroads between publisher development, demand partnerships, and customer success, which means empowering a broad range of teams to do their best work. In this article, I’ll talk about [...]

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  • Categories: Featured, Industry News, Monetization, Publishers, Site Quality

    MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality

    In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their monetization setup is underperforming due to a lack of bids from demand partners. These claims often come backed by screenshots from tools like Publift’s AdWizard, suggesting that SSPs are “blocking” impressions [...]

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  • Categories: Culture, Industry News, Uncategorized

    As Freestar Turns 10, We’re Still Putting the Publisher First 

    Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to adtech in a quest to build the tools they have long been asking for. Instead of waiting for better solutions to emerge, explains Lynne D. Johnson, “they wanted a hand in [...]

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  • Categories: Culture, Industry News, Uncategorized

    A Decade of Doing it Differently: From Publisher-First to People-First Tech

    This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade of growth, we’re using this moment to share a series of insights from across the organization. We’ll look at how we’ve evolved, the leadership philosophies that guide us, and how we [...]

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  • Categories: Industry News, Uncategorized

    Freestar’s Story Spotlighted in New Book Scale Up Faster by Pete Martin

    Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by entrepreneur and author Pete Martin. The book offers real-world strategies, frameworks, and lessons from founders and leaders who chose the path less taken: building and scaling businesses without outside investment. Published [...]

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