The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. In this blog, we're [...]
Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings [...]
By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it's causing publishers to rethink their content and monetization strategies. Given the changes to smartphones, tablets and streaming services, many people are no longer limited to watching video on TV.According to Deloitte, the proportion of U.S consumers who pay for [...]
By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]
By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical [...]
