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By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]

By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical [...]

By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]

By: Antonio Minuta, Director of Publisher Development What is Apple’s ATT? Last year during Apple’s World Wide Developer Conference (WWDC), they announced a new change to the way the Identifier for Advertisers (IDFA) could be accessed and used for advertising tracking, ultimately throwing the entire mobile ecosystem into upheaval. Fast forward to this week’s Spring [...]

Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from Header Bidding? Look no further, this interview between our SVP, Business Development and Marketing, Laura Gaffney and our CTO, Premesh Purayil tells you everything you need to understand the difference, the benefits and the downsides [...]

By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in the ad tech space, you may not be familiar with what an ads.txt file is or how it could make or break your advertising experience. Over the years, I’ve come to learn the importance of [...]