Featured

In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use of resources, and seamless user experiences are as crucial as maximizing ad revenue. Freestar has emerged as a leader with its innovative header bidder wrapper technology, built upon and extending [...]

In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our [...]

As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 Helpful Content Update, have made this more challenging than ever. At Freestar, we are committed to helping publishers avoid penalties and regain lost traffic—leading to more revenue opportunities. While traffic [...]

November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]

The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]

Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at a staggering pace, it's essential for publishers to tap into the [...]