Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively leveraging this first party data can be a complex task. This is where identity solutions (ID) come into play and create efficiency. By providing a unified view of users across [...]
With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we're going to try! Freestar recognizes and respects a user's right to [...]
According to IBM, we generate 2.5 quintillion bytes of data every day. By 2025, it is estimated that 463 exabytes of data will be created each day globally. These are mind blowing numbers and a lot of investment is required to process and store this data – the investment is worth it because, when harnessed [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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