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ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's [...]
ICYMI: Ad Tech Edition | Week of January 1st, 2024
Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year Ad Tech Went [...]
ICYMI: Ad Tech Edition | Week of December 25th, 2023
Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? In [...]
ICYMI: Ad Tech Edition | Week of June 12, 2023
Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being [...]
How to Calculate CPM and RPM
CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures [...]
ICYMI: Ad Tech Edition | Week of June 5, 2023
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | [...]
Google’s Helpful Content Guidance Update
As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality [...]
ICYMI: Ad Tech Edition | Week of May 29, 2023
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising in flux, [...]
FAQ: How do price floors work?
In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to [...]
