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ICYMI: Ad Tech Edition | Week of November 27th, 2023
Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes How Publishers are Monetizing News During Challenging Times Publishers Seek Strategic Partnerships With [...]
LiveRamp’s Authenticated Traffic Solution and Google PAIR
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.3
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode [...]
Privacy Policy FAQs For Publishers
With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round [...]
5 Tips to Increase Mobile App Ad Revenue
One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach [...]
The Future of Google SERPs and What It Means For Publishers
On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the [...]
ICYMI: Ad Tech Edition | Week of May 15, 2023
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management [...]
What You Need to Know About GA4
Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both [...]
ICYMI: Ad Tech Edition | Week of May 8, 2023
Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | [...]
