Blog
Featured
Reddit On The Rise: What We Can Learn From Reddit
In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never [...]
Freestar-Supported Identity Solutions
Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue [...]
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a [...]
Instream vs Outstream Video
In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving engagement. Among [...]
August Trends: CPMs and Seasonal Content
As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, August gives [...]
Video Advertising – What Is It and How Are Video Ads Served
Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business Insider reports [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.2
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of July 10, 2023
Bits and Bobs from around the industry: Google’s New Search Tool Could Eat the Internet Alive | The Atlantic Deloitte/Meta Report Predicts the [...]
FAQ: Server-Side or Client-Side?
Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the same inventory [...]
