Blog
Featured
ICYMI: Ad Tech Edition | Week of March 25th, 2024
Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a [...]
ICYMI: Ad Tech Edition | Week of March 18th, 2024
Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be ‘the end for [...]
ICYMI: Ad Tech Edition | Week of March 11th, 2024
Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as [...]
Video Advertising – What Is It and How Are Video Ads Served
Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business Insider reports [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.2
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives [...]
ICYMI: Ad Tech Edition | Week of July 10, 2023
Bits and Bobs from around the industry: Google’s New Search Tool Could Eat the Internet Alive | The Atlantic Deloitte/Meta Report Predicts the [...]
FAQ: Server-Side or Client-Side?
Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the same inventory [...]
ICYMI: Ad Tech Edition | Week of July 3, 2023
Bits and Bobs from around the industry: MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Major SSPs | AdExchanger [...]
Improving Ad Quality with Report This Ad
When a publisher sees an ad they don't like, they want an easy way of reporting it to Freestar. When a publisher reports an [...]
