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Top 10 Reasons How ID Graph Solutions Help in Increasing CPM Rates
In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the most impactful strategies for [...]
Google’s New Game: Are you a Winner?
In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates [...]
The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties
As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially since the September 2023 [...]
ICYMI: Ad Tech Edition | Week of October 2, 2023
Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative Boost Your Business: Embrace [...]
Video Advertising Techniques Publishers Should be Using To Monetize Their Website
Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as [...]
ICYMI: Ad Tech Edition | Week of September 25, 2023
Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results of 3rd [...]
ICYMI: Ad Tech Edition | Week of September 18, 2023
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to [...]
ICYMI: Ad Tech Edition | Week of September 11, 2023
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of Video Stories [...]
Understanding MFA Websites and How to Respond When Flagged
Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This [...]
