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ICYMI: Ad Tech Edition | Week of January 22nd, 2024
Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting to see revenue lift from alternative IDsA New Year and a New Google: A Perspective on Privacy Sandbox As The Open Web [...]
ICYMI: Ad Tech Edition | Week of January 15th, 2024
Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed is launching a bunch of specialized ad networks to grab a bigger piece of the $36 billion companies spend on advertising jobs THE [...]
ICYMI: Ad Tech Edition | Week of January 8th, 2024
Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI Media Briefing: Sustainability standards are coming [...]
Advice to Your Younger Self – From Thought Leaders Around the Industry V.2
In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get [...]
ICYMI: Ad Tech Edition | Week of July 10, 2023
Bits and Bobs from around the industry: Google’s New Search Tool Could Eat the Internet Alive | The Atlantic Deloitte/Meta Report [...]
FAQ: Server-Side or Client-Side?
Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the [...]
ICYMI: Ad Tech Edition | Week of July 3, 2023
Bits and Bobs from around the industry: MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Major SSPs [...]
Improving Ad Quality with Report This Ad
When a publisher sees an ad they don't like, they want an easy way of reporting it to Freestar. When a publisher [...]
ICYMI: Ad Tech Edition | Week of June 26, 2023
Bits and Bobs from around the industry: MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart | AdExchanger Google violated [...]
