Blog
ICYMI: Ad Tech Edition | Week of March 11th, 2024
Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as [...]
How To Thrive During (and After!) the March Google Update
Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month [...]
ICYMI: Ad Tech Edition | Week of March 4th, 2024
Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues Will Cost Publishers [...]
ICYMI: Ad Tech Edition | Week of August 14, 2023
Bits and Bobs from around the industry: Amazon Prepares SSP Launch; Tracer raised USD $18.1m InMobi Acquires Quantcast Choice to Enhance Frictionless Consent [...]
FAQ: How Do We Support Direct Deals?
What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction [...]
ICYMI: Ad Tech Edition | Week of August 7, 2023
Bits and Bobs from around the industry: Why PubMatic Stock crashed 30% Today Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization Magnite [...]
What Are Monthly Active Users?
In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a significant role [...]
ICYMI: Ad Tech Edition | Week of July 31st, 2023
Bits and Bobs from around the industry: Signs of Optimism Shine Through the Bleak Ad Market DoubleVerify Extends Leadership in Independent AI Powered Campaign [...]
Instream vs Outstream Video
In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving engagement. Among [...]
