Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in the long term. This is why we’ve invested in personnel and partnerships that help support publishers' audience growth far beyond ad revenue. And why we intentionally reduced the amount of [...]
For most publishers, collecting and hashing emails has become a strategic necessity for future-proofing monetization. Hashed emails are the gold standard for first-party monetization, giving publishers a durable, privacy-safe way to connect audiences with advertiser data. Freestar publishers, like Reuters, Signup Genius, and Meetup, collectively pass between 3-5 million encrypted email addresses a day, that [...]
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic from third-party platforms. But in 2025, the rules have changed. Google’s AI Overviews now give answers before users ever click. Facebook’s reach is throttled, fragmented, and pay-to-play. The platforms that once [...]
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. These shifts have underscored the importance of maintaining high standards in our network, ensuring that only reputable sites that align with our values and industry best practices become part of our [...]
Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money [...]
Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the significant value this technology brings to our operations. Deepsee now complements our suite of tools dedicated to maintaining and enhancing inventory quality, further strengthening our commitment to excellence. This year, Freestar [...]
