In today’s advertising landscape, quality isn’t just a buzzword. Inventory standards are stricter than ever, designed to align with the increasingly demanding expectations of advertisers and agencies. Publishers across the web are seeing more content and traffic blocked by demand partners than in years past, not because their sites have changed, but because advertiser requirements [...]
The drop in publisher ad revenue and CPMs in January, often referred to as the January Slump, has arrived, where once again we face the historically slowest month of the year for publisher ad revenue. While it can feel like revenue performance is "broken," it’s almost always a market-wide correction after the peak of Q4. [...]
Freestar is at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability in non-cookie environments, ad relevancy for users and revenue performance. As a principal member of Prebid, Freestar is not just adapting to changes; we are actively shaping the future of advertising by advocating for standards that protect publisher interests and [...]
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday campaigns this year. To capture every possible dollar, publishers need to be intentional about optimization. Many websites experienced a decline in traffic this year, but this has led to a [...]
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? Don't worry, Freestar has you covered with our latest post on Q4 monetization! You'll notice that number five on the list of top ways to improve Q4 revenue for publishers [...]
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in the long term. This is why we’ve invested in personnel and partnerships that help support publishers' audience growth far beyond ad revenue. And why we intentionally reduced the amount of [...]
