Tuskes shopped around for the perfect ad monetization solution. After learning about Freestar from other developers, Freestar checked all the boxes that Tuskes was looking for. The implementation of Mexican Train was fairly straightforward. It also helped that Tuskes is a developer himself so he understands the ins and outs of the tech.
To optimize Mexican Train, Freestar focused on:
- User Experience –Freestar placed ads in strategic locations and set a refresh rate that wouldn’t be disruptive to users.
- High Impact Ad Units –Mexican Train wanted to maximize yield while considering user experience. We added high-impact units like rewarded video to do just that!
- Premium Demand Partners – When Tuskes was managing his ad operations, he wasn’t able to access certain demand partners. With Freestar, we were able to add additional partners to his ad stack like AdColony, Yahoo, Nimbus and more.
With Freestar, Tuskes is able to focus on making Mexican Train better. He doesn’t have to spend his time and energy fixing bugs or setting up new ad products because Freestar does all of that for him. Mexican Train saw an increase in ad revenue the first month. For Android and iOS, Freestar applied yield tactics like 30-second ad refresh to make the most out of a user’s session.
For Android, Mexican Train achieved 58.7% in revenue YOY and eCPMs improved by over 40% from the previous month even with low seasonality. We also improved overall eCPMs by 3X through additional demand partners and high-impact ad units. For iOS, Freestar was able to help Mexican Train navigate through all of the industry changes with the launch of iOS 14 while also improving yield by adding net new demand.
For anyone looking to outsource their ad monetization, Tuskes suggests letting go and trusting your solution. The benefits of outsourcing outweigh having an in-house team – from the lack of overhead to an expert ad tech team, who wouldn’t want to outsource?