Google turned up the heat in 2022, having more than ten major algorithm updates. A mix of core updates, several targeted at product reviews, a few more targeting spam and also introducing a new signal into the algorithm, called the helpful content update. There are over 200 factors within the algorithm, some carrying significant weight [...]
Google's search algorithm is welcoming a brand new signal to the bunch. Yep, that black box formula that evaluates any given domain against hundreds of signals and then, aligns you somewhere in search results for the 3.5+ billion search queries each day, will now "automatically identify content that seems to have little value, low-added value [...]
One of the most common questions asked by publishers after implementing Freestar’s traffic growth suggestions is when there will be evident reward for their efforts. Along with it comes THE most common SEO answer of all time: it depends. The full list of potential answers is a post for another day, but seeing hard work [...]
The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content. In April 2022, WordStream quoted that over the past two years, the time spent watching video content has increased by 52%. Full-service video production agency, LAI Video recently quoted that [...]
Bounce rate refers to the percentage of people who view one page and then leave the website. A single-page session. By being able to recognize, diagnose and implement improvements for high bounce rate pages, you'll see engagement metrics for your site increase. A high bounce rate can indicate poor user experience, slow load times, or [...]
Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer to AMP as very much like Marmite, but I understand this doesn’t always translate globally. If you don’t know what Marmite is then give it a try and you will learn exactly [...]
