In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving engagement. Among the various video ad formats, instream and outstream video ads have gained significant popularity. But which is better? In this blog post, we'll delve into the characteristics, pros, and cons of [...]
Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business Insider reports a 20% increase in online video advertising spending over the previous year. Video marketing combines visuals and sound in an easy and fun way, making it perfect for getting people's attention. [...]
As one of Freestar's industry experts in programmatic video, I have noticed several trends predicted to dominate the industry in 2023. These trends are expected to shape the future of programmatic video advertising and provide new opportunities for advertisers and publishers alike. The first trend expected to take center stage in 2023 is the [...]
The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content. In April 2022, WordStream quoted that over the past two years, the time spent watching video content has increased by 52%. Full-service video production agency, LAI Video recently quoted that [...]
