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The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry [...]

Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT Under Fire for Allegedly Violating EU Privacy Laws Were We Wrong About the Value of First-Party Data? How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox Marketers are grappling with [...]

Ad Products Freestar Recovered Desktop | Mobile Did you know that publishers lose an average of 10-40% of their revenue to adblocking and according to an Interactive Advertising Bureau (IAB) study, two-thirds of ad block users are open to stop blocking ads?! Our goal is to provide you with the best [...]

Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated DealsSome publishers are starting to see revenue lift from alternative IDsA New Year and a New Google: A Perspective on Privacy Sandbox As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals Index Exchange is [...]

Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed is launching a bunch of specialized ad networks to grab a bigger piece of the $36 billion companies spend on advertising jobs THE PRIVACY SANDBOX DEBATE; INDUSTRY LACKS PREP FOR COOKIE DEPRECATION; OPENAI V. [...]

Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI Media Briefing: Sustainability standards are coming for digital advertising Privacy Sandbox: How is 2024 Looking? The [...]

Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The Year Ad Tech Went To The Cloud Big Tech, Walled Gardens, and Regulatory Battles in 2024 Google Just Swallowed the Cookie. That Will Change How Your Company Advertises Google has commenced its initiative [...]

Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of It? In the Spotlight: AdMonsters’ Keynotes of 2023 Why Supply-Side Platform Fill Rate Is Just 1% If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The Most Of [...]

Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers Predictions 2024: Contextual Advertising Contextual advertising is expected to undergo significant growth, [...]

Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Publishers, Don’t Settle For Below-Floor Pricing MiQ announces 100% cookieless audience targeting in the UK and launches largest independent Privacy Sandbox attribution test Google Plans To Ring In The New Year With [...]