At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most innovative technology to solve the toughest challenges in the advertising landscape.
That’s why we’re excited to announce our partnership with Ad-Shield, the leader in recovering revenue from the new generation of ad blockers. These blockers, known as “brutal” ad blockers, are far more aggressive and now dominate the ad blocking ecosystem. This collaboration enhances our existing adblock recovery solutions, giving Freestar publishers a powerful new tool to monetize previously unreachable audiences and protect their bottom line.
The Growing Challenge of “Dark Traffic”
For years, ad blocking has been a thorn in the side of publishers, with industry studies indicating that revenue losses can be as high as 40%.
But a new, more advanced wave of “brutal” ad blockers has emerged, creating what is known as “dark traffic.” This traffic is completely invisible to standard analytics and monetization tools, hiding as much as 20-30% of a publisher’s total audience. These users aren’t just blocking ads; they are entirely absent from dashboards, making it impossible to monetize their engagement.
How Ad-Shield Recovers Untapped Revenue
Ad-Shield is the first ad block recovery solution built to measure and monetize dark traffic. By re-enabling ads for users with even the most aggressive blockers, publishers who have implemented Ad-Shield have seen a daily increase in ad revenue of 8-15%.
Key benefits of the Ad-Shield technology include:
- Monetizes Dark Traffic: Recaptures revenue from the 1 billion users employing brutal ad blockers worldwide.
- User-Friendly Experience: The solution is fully compliant with Better Ads Standards, ensuring a positive user experience.
- Incremental Revenue: Since these ads are shown exclusively to previously blocked users, all recovered revenue is 100% incremental.
“Our partnership with Ad-Shield is a critical step in our commitment to total revenue optimization for our publishers. Ad blocking is no longer just about standard blockers; it’s about sophisticated ‘dark traffic’ that has been entirely off-limits. With Ad-Shield, we are shining a light on this hidden audience and unlocking significant, pure-profit revenue streams.”
– Heather Carver, CRO, Freestar
Getting Started
This powerful solution is now available to Freestar publishers. Integrating Ad-Shield is a seamless process handled by our team, adding another layer to your comprehensive monetization strategy. To learn more and get started, please reach out to your Customer Success Manager today.
Looking Ahead
This partnership with Ad-Shield reinforces our “Publisher First” promise: to provide the most advanced technology and a holistic, multi-layered approach to monetization. By combining Ad-Shield’s unique capabilities with Freestar’s existing suite of tools, including our proprietary Freestar Recovered solution, we offer the most complete ad-block recovery strategy in the industry.
“We are thrilled to partner with Freestar, a company that shares our dedication to publisher success. Ad-blocked traffic is a major challenge, but our technology has proven it can be effectively monetized. Together, we are ensuring publishers no longer have to accept these losses as inevitable and can instead turn them into growth.”
– Dustin Cha, Co-Founder & Co-CEO, Ad-Shield
About Ad-Shield
Ad-Shield helps publishers recover ad-blocked revenue with the world’s most advanced adblock recovery technology. By complying with the Better Ads Standards, their solution enables publishers to monetize ad-block traffic while maintaining a positive internet experience for users.
