This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet as you navigated some unusual ad spend patterns, you were not alone. When things get unpredictable, it's easy to want to throw your hands in the air and say, "Well, the [...]
I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions I’ve made—it’s given me space to grow professionally and to contribute to an environment where customer success lies at the heart of everything we do. Speak to anyone at Freestar, and [...]
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. We're talking about the creepy crawlers of the ad world: malicious ads, intrusive pop-ups, and inappropriate content. Not to mention real-world costs, including lost revenue, broken trust, and poor UX. [...]
At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most innovative technology to solve the toughest challenges in the advertising landscape. That’s why we’re excited to announce our partnership with Ad-Shield, the leader in recovering revenue from the new generation [...]
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday campaigns this year. To capture every possible dollar, publishers need to be intentional about optimization. Many websites experienced a decline in traffic this year, but this has led to a [...]
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in the long term. This is why we’ve invested in personnel and partnerships that help support publishers' audience growth far beyond ad revenue. And why we intentionally reduced the amount of [...]
