Let's talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the metrics that impact digital ad revenue will help your ad strategy, but also content plans, article formatting decisions, ad layout and audience development prioritizations. What is Revenue per Mille (RPM)? RPM is the ad revenue [...]
Today's post is written by Gummicube Co-Founder & CEO, Dave Bell. Just a decade ago, there were only about half a million apps in the App Store and Google Play. Today, that number has skyrocketed to over 3 million on each of these platforms. As our phone usage increased, so has our willingness to use [...]
At Freestar, not much work is done without strategy behind it. There are objectives, goals, testing, project planning and despite those things, timelines almost always miss the mark. It’s hard to plan ahead for the year to come, there are many unknowns. Working with enterprise publishers on traffic growth and SEO, I’ve found it helpful to [...]
Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it came with its fair share of ups and down. Now, we’re looking forward to better things in 2022. From what we’ve seen so far, it’s off to a better start and that includes seeing higher [...]
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. In this blog, we're [...]
