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By: Sharmin Rahman, Director, Yield Management What is Ad Refresh?  Ad Refresh allows a publisher to reload the ad(s) on a page after a certain period of time, or after some action has been taken. The best practice around time-based refreshed ads is to adhere to all requirements of your demand partners (typically ad networks [...]

By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control and choice over how personal data is collected and transacted which has led to new governmental regulations being enacted. Back in 2018 the European Union GDPR (General Data Protection Regulation) was launched with the focus [...]

By Rocky Nayak “In with the old, out with the new”, “Work smarter, not harder”, and thousands of other cliches that we apply to everyday life can seamlessly be applied to the world of ad tech, and to mobile monetization more specifically. In the early days of apps, most developers turned to the big guns [...]

By Eric D'Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest years in our lifetime. A global pandemic will have that effect. In the adtech world, there are other reasons 2020 has brought about uncertainty. Apple’s release of iOS 14 and the changes to IDFA are [...]

Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s next. While COVID-19, civil unrest, and politics took center stage, the advertising industry continued to innovate and looked to the future. A recent eMarketer report revised its forecast to show 10% growth in digital ad [...]

By: Anthony Losanno, VP, Advertising Sales, Freestar COVID has Upended Traditional “Holiday Advertising” but this Season Looks Like it Will be Merry and Bright The holidays have always meant family time, the quest for the perfect gift, and a deluge of marketing efforts to grab consumers’ attention and boost the bottom line for shareholders. This [...]