Blog
Three Ways Google Gemini Enterprise Is Saving Us Hours Every Week
When we began our AI journey, we explored which use cases could deliver meaningful day-to-day value. Six months later, the picture is far clearer. While [...]
What the Jounce Report Signals About Hybrid Monetization and Why Freestar Is Built for It
The January 2026 Bellwether report from Jounce Media makes one thing clear: the era of forced choices in enterprise monetization is over. For years, publishers [...]
Navigating Inventory Quality Standards Together
In today’s advertising landscape, quality isn’t just a buzzword. Inventory standards are stricter than ever, designed to align with the increasingly demanding expectations of advertisers [...]
Why January is a Chill Month for Publisher Ad Revenue
The drop in publisher ad revenue and CPMs in January, often referred to as the January Slump, has arrived, where once again we face [...]
Getting It Right From The Start: How Freestar Built a Publisher Onboarding Experience That’s All About People
When I first joined Freestar six years ago, I came from a world of customer success at various startups. I was already familiar with [...]
Weathering the Ad Tech Storm
This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet [...]
Freestar-Supported Identity Solutions
Freestar is at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability in non-cookie environments, ad relevancy for users and revenue [...]
Customer success, the Freestar way: lessons from VP Jessica Sims
I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions [...]
No Tricks, Just Treats: How Freestar Scares Away Bad Ads
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital [...]
