Blog
5 Audience Strategies That Are Driving Revenue For Publishers
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in [...]
Inside Freestar’s Journey to Smarter, Human-First AI
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, [...]
The Value of Hashed Emails and What it Means For Publishers
For most publishers, collecting and hashing emails has become a strategic necessity for future-proofing monetization. Hashed emails are the gold standard for first-party monetization, giving [...]
The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic [...]
Adtech with Intention: Freestar’s Blueprint for the Next Decade
Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I [...]
MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality
In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their [...]
As Freestar Turns 10, We’re Still Putting the Publisher First
Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to [...]
Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?
In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. [...]
A Decade of Doing it Differently: From Publisher-First to People-First Tech
This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade [...]
