Blog
No Tricks, Just Treats: How Freestar Scares Away Bad Ads
This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. [...]
Freestar Partners with Ad-Shield to Recapture Revenue from “Dark Traffic” — Lost to a New Generation of Ad Blockers
At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most [...]
Navigating the New Privacy Frontier to Help Publishers Stay Compliant
During my tenure at Freestar, the only real constant I’ve seen in digital advertising is change. Specifically, one of the biggest disruptors for publishers has [...]
Unlocking Ad Dollars: A Publisher’s Guide to Q4 Monetization
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on [...]
How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar
When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I [...]
The Value of Hashed Emails and What it Means For Publishers
Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few [...]
5 Audience Strategies That Are Driving Revenue For Publishers
Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses [...]
Inside Freestar’s Journey to Smarter, Human-First AI
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the [...]
The Future for Publishers Isn’t Google – It’s You!
For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic [...]
