Today's post is written by Gummicube Co-Founder & CEO, Dave Bell. Just a decade ago, there were only about half a million apps in the App Store and Google Play. Today, that number has skyrocketed to over 3 million on each of these platforms. As our phone usage increased, so has our willingness to use [...]
Today, we’re excited to announce that Christina Fiasconaro, formerly Vice President of Customer Success and Business Development, has been promoted to Senior Vice President of Customer Success at Freestar. Fiasconaro has over 15 years of experience in Ad Tech and is committed to helping publishers thrive. We sat down with her to learn more about [...]
Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it came with its fair share of ups and down. Now, we’re looking forward to better things in 2022. From what we’ve seen so far, it’s off to a better start and that includes seeing higher [...]
It is no secret that there are a lot of different variables that you need to measure to ensure that your ad revenue is on track and optimized to drive your business forward. In our opinion, too many of these variables are hidden in the dreaded “black box” — which is how we came up [...]
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of [...]
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