In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a [...]
Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring.
Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup.
Meet TripleLift’s VP of Publisher Client Services, Lara Phippen. She discusses native advertising and her transition to her current role during COVID.
Our hosts speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID.
We speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.
