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Caroline Romano

  • Adaptability | Thoughts on AdTech Stigma, CPMs and Unwanted Advertisers
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 15

    We speak with Chief Strategy Officer at UPROXX, Paul Josephsen about being a Warner Music Group company, catering to your audiences, and adaptability. 

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  • Thoughts on Slack Apps, Viewability Optimizations, and Third Party Cookies
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 14

    We speak with SVP, Head of Media at L'Oréal, Shenan Reed about being a board member for Miss America and Pinterest and her thoughts on work-life balance.

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  • Categories: Featured

    Marketers Look to Have this Holiday All Wrapped Up

    By: Anthony Losanno, VP, Advertising Sales, Freestar COVID has Upended Traditional “Holiday Advertising” but this Season Looks Like it Will be Merry and Bright The holidays have always meant family time, the quest for the perfect gift, and a deluge of marketing efforts to grab consumers’ attention and boost the bottom line for shareholders. This [...]

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  • Categories: Analytics, Publishers, Tips & Tricks

    What You Should Know About Ad Seasonality

    In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a [...]

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  • Thoughts on Ad Networks, Troubleshooting and Mentorship
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 13

    Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring.

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  • Thoughts on the Ad Tech Industry's History and Future
    Categories: Blood, Sweat and CPMs Podcast

    Blood, Sweat & CPMs Podcast: Episode 12

    Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup. 

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