Smarter Supply, Better ROI: Freestar Partners with Gamera on Quality Signals for Intelligent Supply Shaping

For years, programmatic buyers have planned digital campaigns primarily around contextual alignment. But legacy contextual targeting only looks at a webpage’s topic. It ignores how page design, ad clutter, and placement affect performance, and it treats every ad slot on a URL as equally valuable rather than reflecting the real, on-screen consumer experience. Ultimately, buyers are left with an antiquated process vulnerable to media waste, as they may buy blind on low-quality page real estate and pay for placements users may never even see.

Today, Freestar announced a direct integration with Gamera, the premier Inventory Quality Platform, to help sophisticated ad buyers bridge the gap by making it seamless to target inventory based on actual on-page performance metrics rather than proxy metrics. 

By integrating Gamera’s advanced Media Control Plane directly into Freestar’s curation suite, buyers can now optimize campaigns using real-time, slot-level signals. Advertisers can choose inventory based on direct performance drivers like verified viewability, ad density, and refresh rates, ensuring maximum impact for every impression. It signals a major industry shift from rigid domain site-lists to dynamic, signal-based targeting. 

Through Gamera’s direct on-page integration, its curation technology continuously measures, verifies, and signals the quality of Freestar’s supply in real time. This transparent, independent validation ensures that Freestar can automatically route its highest-performing inventory directly to programmatic buyers. 

“Granular, bidstream-level inventory quality signals give Freestar a fundamentally better way to understand and shape the supply they send into the market,” said cofounder and CEO of Gamera, Gareth Glaser. By identifying quality at the placement and impression level, we can help intelligently route traffic toward the opportunities most likely to perform and constantly monitor behavior to keep the bidstream relevant and actionable — reducing waste for buyers while allowing Freestar to capture more value from their highest-quality inventory.” 

The Gamera integration joins Freestar’s robust suite of curation data, pairing performance signals with brand safety scores, IAB classification, and quality benchmarks. Freestar’s tailored curation strategy lets buyers toggle these performance signals based on their unique KPIs, giving them custom, campaign-specific targeting without a one-size-fits-all constraint.