For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component. To put it simply, sitemap's enable search engine crawlers to [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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