The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday campaigns this year. To capture every possible dollar, publishers need to be intentional about optimization. Many websites experienced a decline in traffic this year, but this has led to a [...]
Let's talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the metrics that impact digital ad revenue will help your ad strategy, but also content plans, article formatting decisions, ad layout and audience development prioritizations. What is Revenue per Mille (RPM)? RPM is the ad revenue [...]
