At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most innovative technology to solve the toughest challenges in the advertising landscape. That’s why we’re excited to announce our partnership with Ad-Shield, the leader in recovering revenue from the new generation [...]
The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday campaigns this year. To capture every possible dollar, publishers need to be intentional about optimization. Many websites experienced a decline in traffic this year, but this has led to a [...]
At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL is located in the publisher onboarding packet, and along with it, a brief explainer on what this is, and why we're asking you to sign it. Due to the increasing interest in this topic, that [...]
